![]() #CURRENT MEDIA META MESSAGE HOW TO#□ "Learn everything there is to know about writing a standard operating procedure (SOP), and find out how to write one that's amazing." For instance, this would be my meta description if I were to write one to answer this query: The question audiences will most likely Google is "What is an SOP?" Your meta description, then, should tell readers that they can use your guided template to learn how to write one. #CURRENT MEDIA META MESSAGE FREE#For example, let's say your web page provides readers with a free template for writing standard operating procedures. Use your meta description to answer that question with a solution or benefit. Try to get into their heads and think about what they're looking for that your content can help with. It's likely that people are on Google searching for an answer to a question. Let's get into some tips for writing an amazing meta description. If a reader doesn't find what the meta description promises, they're probably going to click away. Communicate why the page will be helpful to the reader, and make sure it accurately reflects what's on the page. Think of meta descriptions as a pitch for your webpage. Based on the information in a meta description, the search engine ranks results on relevancy. Google suggests that a meta description should tell users what that web page is about. Now, you may wonder if there's a secret key or formula to writing a perfect meta description, besides the rules above.While the secret key hasn't been located yet, there are some tips and tricks you can follow when writing your meta description. The meta description told Google how their page will fix the challenge of the query. Even though meta descriptions aren't the be-all, end-all that determines your rank, (you'll want to fully optimize On-Page SEO for that), they sure do help.Ī great meta description has the potential to appear on the first page of results, and a great one might even be first, like this example below: Because of this, where you rank on a webpage matters. Readers often check only the first page of results for their search queries. If you know that your webpage will present content that's usually considered a bit dry, the way to engage browsers is to make a compelling meta description, like the one above. Use this to your advantage when you're creating your meta description: But after that, you have free reign to play around with what they will say. Meta descriptions follow a few simple rules: They're short, descriptive, and use keywords. If browsers were typing in queries such as, "SEO trends in 2021," it's likely that this meta description will appear in their results. This meta description accurately describes what will be found in the report, who is presenting the information, and why the content will be helpful to readers. For example, here’s a meta description for a data-driven marketing report: They should tell the reader what they can expect to find after clicking on your link. Meta descriptions should be quick, one- to two-sentence summaries of the content within your web page. While this isn't a bad thing, not including a meta description means missing out on the chance to personalize the message you deliver to browsers. If there’s a search keyword in that text, it’ll be bolded. If you don't include a meta description, Google will display a snippet of text from the first paragraph of your page. □ TL DR: Meta descriptions increase organic traffic and bring more eyes to your webpages. If Google can read and comprehend the content of your meta description, they will have an easier chance of ranking your page to answer search queries. Meta descriptions are important because they let Google know what your webpage will be about. To remain visible within Google, you should keep your meta descriptions somewhere between 140-160 characters in length. Notice that, because the query is "What is inbound marketing?", the two words are bolded in that meta description.Īlso notice how the meta description gives a clear and concise snapshot of the topic, which signals to the reader what they can expect. Here is an example of a meta description as it would show up on a search engine results (SERP) page: The end goal is to convince and persuade the searcher to click through to your website. Its purpose is to describe the contents of the page to the searcher.Īny words that match the search term are bolded in the description. What is a meta description?Ī meta description is the snippet of information below the blue link of a search result. Before all that, though, let's discuss what a meta description is. This post will show you why meta descriptions are important and how to write effective ones. After all, wouldn't Google highlight the most relevant part of my blog in search results? Not quite. Specifically, I didn't know the purpose of a meta description and why adding one to a blog post was so important. ![]()
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